When Volvo wanted to find a unique approach to influencer marketing that felt distinctively Volvo, we asked ourselves a question. How does the brand that stands for safety enter the influencer space in a time of rising concern about the dangers of social media? The answer we came up with is the basis of this successful social media campaign. Rather than create showy, ostentatious content ‘for the gram’, we asked influencers to go the extra mile for someone they care about in their life.
Together, they enjoyed the efficiency of the Volvo XC90 Mild Hybrid as they went on a trip through some of Utah's iconic, beautiful landscape and vistas.
Mourning the passing of one of their dogs, Weylie planned a weekend mountain escape from a tough year for her family. Their Volvo XC40 Mild Hybrid was the perfect complement to the weekend.
This informs her pottery as well as her friendships. Which is why she went the extra mile to take her kindred spirit out to recharge in nature. Noting that while we need to occasionally recharge, her Volvo XC90 Mild Hybrid doesn’t.
She went the extra mile for a friend who needed a break from work. Jhánneu collected her friend and off they went to a tea ceremony where they unplugged and were enjoyably present in the moment.