When Publicis and their client Campbell’s approached us to re-invigorate and differentiate their venerable, more-expensive-than-store-brands-broth brand, we suggested they take credit where credit is due. For Swanson’s decades of category leadership and for what Swanson legitimately brings to the table.
We developed a new tagline and creative in broadcast and social that keys on a very real culinary phenomenon: Those surprised and delighted reactions you always get around the table when you cook with Swanson.
Brand Positioning | Tagline | TV | Social