Polishing the Blue Oval on the Super Bowl.

Returning to JWT/Detroit after 7 years of working in Amish country, my partner and I created a Super Bowl spot for the Ford GT. This now old work inspires motorhead passion to this day. Road & Track calls it “The single best Super Bowl car commercial of all time.” Car and Driver named it to their “Favorite Super Bowl Car Ads of All Time List.” Forbes named it to their “All Time Best Super Bowl Car Ads” list. Edmunds voted it in at number 5 in their list of “The Ten Best Super Bowl Car Commercials of All Time.” Over the next three years working on Ford, I had the unusual honor of going into production on two launch campaigns at the same time. Not once, but twice. As a reward the universe saw fit to have me bump into Phyllis Diller for a cocktail at the Casa Del Mar Bar. One of my Mustang stories? I’ll never forget the time I volunteered to tune up my neighbor’s rusted out ‘68 Mustang convertible. Just so I could drive it to the beer store and back with the top down. I felt like I was restoring a national treasure. One of the Ford family’s crown jewels, Mustang means a powerful thing to people: Freedom.

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