A tour of duty on an iconic brand.

It isn’t easy to look former military men and women in the eye around a conference room table and tell them their glory days are past. Especially, after several of them had shed a tear as I read a new brand manifesto. That’s what we did, though. Bell was number 5 in a category of 5. Our counsel? Tap into the emotion surrounding your storied brand and reconnect pilots with it. Every day, they’re on missions flying Bells and you’re on a renewed mission to live up to your good name. Bell. On A Mission. A few tastes here from the 360 campaign we created. The launch spread ad here is an actual photo of a Bell helicopter fighting a cataclysmic forest fire. It’s the smallest product shot I’ve ever suggested for an ad. Our client understood the power of that image to reinforce that Bell is legendary for getting the job done no matter what the odds.

Print | Website | Long Form Video | Trade Show