Let’s have a healthy chat.

Actions speak louder than words. And for a young audience that values transparency and authenticity, a brand that dares to speak with them, rather than at them is unexpected. As the health insurance provider of more Michiganders, Blue Cross is the facilitator of real conversations about physical and mental health – no filters, no scripts, and no stock photography. Simply put, we said to young Michiganders “let’s have a healthy chat.”

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